Oreck is a corporation that has its roots in manufacturing light-weight and durable vacuum cleaners for the U.S. hotel industry. They have since expanded and offer a large selection of products for the home including:
Along with their superior products, Oreck engages their customers with cleaning tips and tricks, holiday decorating ideas, contests and giveaways via their blog and social media profiles.
Oreck was founded in 1963, by David Oreck.The company began by making upright vacuum cleaners for the hotel industry. Oreck wanted to create a lightweight vacuum to make the housekeepers' jobs easier because they were using vacuum cleaners that were very heavy. His idea was a huge success. Over 50,000 hotels around the world are using Oreck's vacuums today.
The staff using the new light weight vacuums were so enamored with them, they wanted to use them in their own homes. This gave Oreck the idea to expand his business to include vacuums that could be used in residential homes. This expansion lead the Oreck Corporation to become the company it is today.
The company was incorporated in December 2006 and is currently headquartered in Nashville, Tennessee. Their physical address is 565 Marriott Dr., Building 1, Suite 300, Nashville, TN 37214.
To contact Oreck by mail, all correspondence should be sent to:
1400 Salem Rd
Cookeville, TN 38506
They can also be reached by phone by calling 800.989.3535, or via email.
Oreck allows customers to review their products via their website. Most of their products have been reviewed, and only a few of their products have a rating of less than 4 stars. Customer reviews can also be found on various sites such as Epinions where the company has a 4.5 star rating via Epinions. Here are some examples of this feedback:
"Like cars, so many vacuums available. Each with fancy claims. we've put many miles behind many uprights. Panasonic made a super machine before they, later, got cheap in design and materials. They also got heavy, what's up with that?" - Read More...
"When my husband suggested that we try an Oreck vacuum instead of buying another brand, I was skeptical. We went to the showroom to try the different models out. We ended up with the Oreck XL21 Bagged Upright Vacuum." - Read More...
"After much research, I purchased an Oreck. I wanted a light vacuum that I could easily carry up and down the stairs, and I was also interested in a vacuum cleaner that would hold up well." - Read More...
"I have a maid, so why am I writing a review on a vacuum cleaner? Because I bought one and I do use it. So does the maid. We aren't the only ones. I should mention that I've had this cleaner for about two years now." - Read More...
Oreck is currently accredited with the Better Business Bureau and has been since July 7, 2008. They have a BBB rating of A, (on a scale of A+ to F). The company has had 57 complaints filed by customers with the BBB in the past 3 years, 22 of which were closed in the past year. Oreck failed to resolve only 6 complaints to the customer's satisfaction. The majority of the complaints (34) were in regards to problems with their products or services.
Oreck has had government action taken against them. According to the BBB website, the Federal Trade Commission (FTC) reached a settlement with the Oreck Corporation regarding:
"allegations that the company's Oreck Halo vacuum and the Oreck ProShield Plus air cleaner would reduce the risk of flu and other illnesses and would eliminate virtually all common germs and allergens."
The entire settlement can be read here.
Oreck is a fairly popular website. According to Alexa, Oreck has a global ranking of 105,498 and a US ranking of 20,819 (the Alexa website states a website that has a ranking better than 100,000 is popular site). The site has 959 sites that backlink to theirs and a bounce rate of 41 percent. The audience for this site is primarily moms between the ages of 55 and 64 with some college education (those with no college and college degrees were also well represented) who were browsing from home. On Compete, Oreck is ranked 5,908 with a competitive rank of two (Dyson ranked number one) and has 355,110 unique visitors to their site monthly. Oreck has a Google PageRank of five out of ten.
Oreck has a strong social media presence and uses several different social media outlets to connect with their customers. Their Facebook page currently has 38,568 "likes" and is used to inform customers of current sales and promotions as well as engage their customers with contests and charity drives. They also provide helpful tips on certain days of the week such as Cleaning Tips Tuesday.
On Twitter, Oreck has 5,410 followers and have composed 3,610 tweets. The company's twitter account is primarily used to update customers on new blog entries as well as other blogs around the web, contests, and Pinterest updates.
Oreck also has a YouTube Channel that currently has 110 subscribers, and their videos have had 425,467 views. They have uploaded 31 videos, which describe many of their products and their benefits.
The company also has a Google+ page with 189 Google +'s. Approximately 142 people have Oreck in their circles. Oreck uses Google+ to connect with customers and keep them informed of contests, giveaways, and blog updates, as well as engaging customers with a featured blogger every Friday.
They also have a Pinterest profile with 2,229 followers, 1,050 pins and 32 pinboards. Some of their pinboards include:
Oreck can also be found on LinkedIn where customers can learn more about the company itself including its history and employees.
Instagram is another method Oreck uses to connect with customers. They have 124 photos, 161 followers and are following 33 people.
Their blog, Getting Fresh with Oreck, is choc-full of tips on cleaning for busy moms, time management, holiday crafts and so much more.
Oreck also has a free app for the iPhone, iPad, and iTouch to keep customers up to date on the current air quality in their area with direct access to the Environmental Protection Agency's Air Quality Index.
Oreck highly values their customers’ privacy and is diligent in providing a safe and secure browsing and ordering experience. The company does store customer information when an account is created. However, if you prefer you can checkout as a guest, and only the information required to process the order is stored.
The Google Safe Browsing Tool verifies the safety of this website. None of the five pages Google visited in the past 90 days on the blank website were found to be suspicious, and they did not contain any malware that was unknowingly downloaded when they were viewed. The site is hosted on one network.
Oreck has very competitive prices. When compared to other companies such as Dyson, Oreck has very similar prices for comparable products. Based on reviews, most customers find Oreck's prices reasonable; however, some customers did find their products to be "pricey."
Here is a sampling of some of their products and their prices to give you a better idea of their pricing policy:
Oreck ships all of their orders via UPS, or USPS/Parcel post within the contiguous United States. Standard or Express shipping is available; however, orders going to Alaska, Hawaii, Puerto Rico, U.S.Virgin Islands or Guam are not eligible for Express shipping.
Shipping charges are calculated based on weight of the order and destination. Additional charges apply to shipments made outside the United States and are as follows:
- Alaska and Hawaii - $25.00
- Puerto Rico and U.S. Virgin Islands - $50.00
- Guam - $75.00
Express shipping within the continental United States is an additional $19.99. Shipping is available to APO/FPO addresses; however, Oreck does not ship internationally at this time.
Oreck accepts all major credit cards (Visa, MasterCard, Discover, Diner's Club and American Express). Debit cards are accepted as long as they have the Visa or MasterCard logo on them, but it must be used as a credit card. PIN numbers can't be used. They do not accept Paypal, personal checks or money orders at this time.
You may also choose to pay monthly on select items via Visa, MasterCard, Discover, Diner's Club or American Express credit cards.
Customer satisfaction is very important to Oreck. All of their products can be tried for 30 days risk-free. If for any reason you are not completely satisfied with your purchase, you may return the order within 30 days for a refund of the purchase price. Oreck will pay for all return shipping costs. To return your order, customers first need to call customer service (800.989.3535) to obtain a return authorization label. After repackaging the merchandise, take your package to any UPS location, or drop box for mailing.
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